Insurance...

I am always amazed when people say they buy life insurance 'in case something happens to them' - I have only ever heard of two people who left this earth without dying - Enoch and Elijah. Everybody else has to be prepared for the time when they die; which brings me to my point.
How is your business covered? I'm not talking about life insurance, because I'm sure you've got that covered.
I'm talking about the day to day things that happen in your business:
*what happens to your clients when you die or are unable to work? Do you have a plan in place to make sure they're taken care of?
*what about your current projects? will someone you trust be able to step in and complete the work, or will someone be able to help your current clients find a new partner to finish their work?
*have you already discussed partnering for this with a trusted person in your business? someone whose work ethics are on the same keel as yours, and who can work with your clients to their satisfaction...
*do you have your passwords and file backups in a place that someone can find?
*are you up to date on notes on your clients and prospects, so someone stepping in won't have to start from scratch?
After making sure my family is taken care of, I want to make sure my clients are cared for; I want the transition to their new designer to be an easy one.
Are you prepared?

Fluid Design

For as long as I've been designing websites, I've almost always designed using a fluid design- one that is set up so that it 'fits' the screen of the viewer, as often as possible. Obviously you can't fit everyone's screen, because some people use a small portion of their monitor to view the internet, saving another portion for their other open apps.
However, I feel this is the best way to go for most sites. If I use tables in the design, I set them so that they only use a percentage of the screen size. I did have a client who had purchased a template online, and we made some adjustments to it to customize for their site - he actually pulled out a ruler and showed me that the lines on each side of the design were not the same width, even though I had them set at the same pixel width. He also wanted the site to be perfect on his monitor, which was a fairly large one...
The problem with making a site 'perfect' on your monitor? You're forgetting that your customer is who you should be building your site for. My goal for website customers is to make a site that visitors can easily navigate, will enjoy viewing, looks good on their monitor, and is easily readable to them. That usually means, among other things, that I don't set exact font sizes in the design, but rather set it at 'large' or 'medium' according to how the font looks.
I do this for one simple reason - if I am on a site with tiny print, I will hold my CTRL button and use the scroll wheel on my mouse to enlarge it - if that doesn't work, I usually don't hang around very long. Life is too short to strain my eyes trying to read something in microscopic print.
Any site needs to look good, but it's most important that viewers can use it easily - and if they can't, what is that saying to them? "If you're not cool enough to use this site, then we don't want your business" is what it says to me. And I don't want to be responsible for a site that's saying that.

Seasonal ideas

If you have a website, do you update it for seasonal changes? Obviously, you don't want to do a total remake several times a year, but it is always a good idea to acknowledge the holidays and seasons of the year.
My favorite search engine is Google; if you've never seen the way they honor different holidays, visit this page - it's their 'museum' of logos.
I know you can't do something on the same scale, but you can support your favorite holidays. As an example, during the Christmas holidays, I make a slight change to my logo, then link it from my main page, to a retelling of the Christmas story from the book of Luke. Starting this next year, I plan to do something similar for the Easter season - after all, the main purpose of Christmas' gift is fulfilled in Easter.
Think about it, and see what ideas you and your designer can come up with to celebrate the holidays and seasons that are important to you.

New Year's marketing pieces

Have you completed your 2009 marketing piece yet? This year I'll be giving away calendars to my best clients and prospects.
I've got several very nice photographs I've taken of the local area, so I'll have one photo per month, with a large monthly calendar opposite. I will add some dates that are important to my clients, and leave room for them to add their own information as well.
I want to make sure that I give something that is usable by my clients, and that will also remind clients of my business everytime they use it.
What will you be doing for the new year?

A Simple Thank You Note

Last week, I had reason to send out several thank-you notes. Instead of picking up a package of small note cards, I decided to make my own.
I bought a package of half-fold greeting cards, and designed a 'thank you' header using a pretty font, and printed them. I printed out some of my favorite photos in 4x6 size, and mounted them to the front of the cards, then wrote a note inside.
I made sure to add the title and date of each photograph, so the recipient knew it was a handmade card, and sent them off. So far I've gotten compliments on three cards... I'm glad I was able to do this- hand-written correspondence has almost become a thing of the past; I love to get mail like this, and I'm sure others do too.
If you've got the time and patience to do this, it's a good investment of your time. At the very least, have some notecards designed for you, and handwrite notes to folks you appreciate. If you're trying to build a relationship with a business associate, what better way than to send something handwritten?

On Speaking Publicly

This past weekend, I had to represent our town at a family reunion. Most of the family had moved away from our area, so the hostess asked me to speak on the history of the town.
I contacted someone from our historical society and got some great information, and sat down to write my speech. I'm sure that my speech wouldn't win any prizes, but I do think I did rather well, and most folks seemed to enjoy listening to what I had to say. Here are some of the things I did.
First I thought about how long I wanted to speak. I personally despise listening to long, dry, boring political speeches, and I hate to think about putting anyone else through that. I decided that 15 minutes was my limit, and I hoped to keep it less than that.
Next, I thought about all the things I wanted to say - I made about three pages of notes and ideas. My own personality is quirky, to say the least, so I knew I needed the speech to sound like me, and not a professional writer. I knew I wanted to bring some humor about living in a small town, but I didn't want to sound like I was making fun of our town. I also knew I wanted to pique the interest of those who were learning about Rutledge, so they'd be encouraged to learn more on their own.
You also need to know that the hostess found out I ride a motorcycle, so she asked me to invite as many of my riding friends as possible, to escort me in. The clothes I ride in (jeans, t-shirt, leather gloves and boots, etc) do not lend themselves to what you normally expect from a speaker, so I knew I had to keep things light.
Then I sat down and wrote what I'd like to say, adding things from my notes, and deleting things, until it flowed like my normal speaking pattern. I printed it out on half-sheets stapled together on one corner to keep them together, and read through it in front of my mirror until I was comfortable with how it sounded, practicing the parts where I tended to stumble over phrases.
I didn't memorize the speech, but I was so familiar with it, that I could work through it without looking like I was reading it, and I was able to vary a little on what I said.
By the time I was in front of the group, I was comfortable enough to make eye contact with different areas of the crowd while speaking.
I'm not going to say it was hugely successful, because only the listeners know for sure. But I was able to move through it, without my knees knocking too badly, and I did have several people tell me that they had learned something new about our town. That was my goal, so I feel good about it.
By the way, my friends sat in several areas of the group, so I was able to look at them while I spoke- it's amazing how a friendly face in a crowd can help you get through public speaking!

Are you ready?

What would it take for you to move up a level in your organization? Would you need training of some sort? Is there information that you would need to let you serve in that position? Are there people you'd need to learn from, so you could do the job effectively?
If you want to move up, make sure you're prepared ahead of time. You never know when opportunity might strike...