Marketing Your Business

How 'linked' are you to related businesses in your area? Do you cross-market with them, to help each of you grow your business? I know this has been covered time and again, but it's still worth discussing.
As a photographer, I want to expand my business into weddings and events. One way I plan to do this is to market myself to the local florists and caterers. I'll approach one or two from each category and request a partnership with them. When I'm contacted to shoot a wedding, I'll suggest my partners as my preferred vendors, and my partners will do the same for me. I hope to also work up packages with my partners, so our clients can get a discount by using all of us together.
While it will build our business base, it will also raise us from the level of vendor to trusted professionals.
What businesses can you partner with to build your business?

Photography

I love taking pictures in and around my community - it's not a very big place, but I sure am proud of it. Lots of lovely 'hidden' places, fields, lakes, swamps and all sorts of beautiful images.
I recently entered a picture of our newest water tower, with a beautiful sunset in the background, in a statewide contest geared towards communities. I received a notice yesterday that my photograph won second place. I'm very happy about it, because it was one of those shots that just presented itself. I wasn't even thinking about photography- I had headed out the door to pick my daughter up from band practice, and when I saw the sky across the road, I went back in and got my camera.
My picture will be on the cover of the February issue of the organization's magazine.

A Homecoming Event

The Alabama Department of Tourism is sponsoring The Year of Small Towns and Downtowns in 2010. Each town that participates receives a free historic marker; Rutledge will be participating and we'll center the Homecoming Weekend around the Primitive Baptist Church in Rutledge. It's one of the oldest churches in Crenshaw County, and since Rutledge was once the county seat, the church is even more central to the county.
We've already set dates, and we also decided to have a homecoming weekend in 2009 as well - you might say it will be our practice run.
We've come up with several ideas on how to celebrate our town and it's roots - we'll be making videos of town members telling how it was to grow up in and around Rutledge; an art show is also being planned; we'll have activities for the kids on Saturday; and Sunday we'll wind up the weekend with a community church service in the morning, dinner on the grounds and an afternoon singing with local groups.
I've also come up with an idea to have a poster and postcard design competition among the residents of Rutledge. The winning posters will be used to publicize the weekend, and the winning postcards will be reproduced and sold during the weekend. Each winning designer will get a copy of all the winning designs. It will encourage the local folks to get involved, and any money raised will go towards maintaining the church building.
Check back for more details on how the plans are developing...